When consumers ask for a Scotch, what exactly do they mean?

They usually mean a blended Scotch Whisky, that is a blend of as many as 50 individual Scotch Malt and Scotch Grain Whiskies. The wide range of single whiskies available in Scotland ensures the continued high quality and consistency of brands of blended Scotch Whisky and year in year out, enables blenders to ensure that all their brands maintain their individual characteristics. Blended whiskies account for more than 95 per cent of all Scotch Whisky sold in world markets.

© SWA 1995